Addidas & Alltimers:
Perfect for Everything

To promote Adidas’s new collaboration with street-wear brand Alltimers, Versus created a series of on air and social spots featuring their signature tagline “Perfect for Everything”. The quirky and fun campaign plays into Alltimers devotion for not taking itself too seriously while creating a collection of pop-culture pastiche, inspired by classic jerseys, inside jokes, and a modern light-hued, primary-color theme.