H2O Wireless:
Real Plans Real People Campaign

H2o Wireless, the nation’s leading provider of no contract wireless service, recently tasked Versus to create their 2018 Spring Brand Campaign for on-air and social channels.

As a company that constantly aims to offer the most practical, cost-wise, and convenient way to access wireless services, h2o challenged Versus to find a similar approach to the campaign.

In this case, we were given a blank canvas and told that we did not have or need to lean into any existing h2o assets. The end result is Versus’ “Real People, Real plans, for Real life” campaign, a series of videos that dives into the weird and wild world of stock video to juxtapose ridiculously NOT real world video against real world savings.