Versus, Weber Shandwick, and Merck recently teamed up to introduce viewers to the CDC’s top five most threatening superbugs in a truly unique way. This first of its kind, five episode series was created to educate people about the superbug issues we face in an enticing and entertaining way.
The Super Bugs Campaign
To truly capture what goes on under the microscope, Versus then illustrated his many tales, creating the animated adventures of superbugs such as MRSA, CRE, C difficile, and Pseudomonas Aeruginosa. Each animated pathogen was personified in a distinctly styled character and then animated to highlight their role in causing life-threatening diseases.To provide a Merck’s distinct point of view, Director Zack Resnicoff interviewed Merck’ lead researcher, Terry Roemer, describing his experience on the front lines of the battles with these deadly diseases.