Versus recently collaborated with BrandPie and The Economist on a new spot targeted to a U.S. audience. To illustrate The Economist’s expertise on issues important to Americans, Versus designed a sophisticated and stylized look that recreates the magazine with 3D animated elements.
The Economist:
12 for 12 Campaign
The design utilized the magazine’s iconic red and white color palette, with occlusion added in the animation process to subtly enhance depth and elegance. To underscore the U.S. targeting, visual elements include 3D animations of the White House, the Golden Gate Bridge, and the Statue of Liberty, among others. In total, the ad stresses The Economist’s wide range of content, the ways in which its content can be consumed (in print, online and in audio) and The Economist’s trustworthy analysis of important world events and trends, including the U.S. election.